Digital prisma is a SEO
Agency in Germany. SEO stands for
Search Engine Optimization and it is the process of enabling your website to be
prioritized by the Search Engines so that it is highly visible for related
searches in your industry, sector and location. We are a Digital Marketing
Agency and have been in business for over a decade. Our service is building Optimized websites
that are Search Engine Friendly (SEF) as well as User Friendly. A side from
high rankings, the objective for all our projects is to increase online
revenues.
Keyword Research for
Germany SEO Businesses
The starting point of your SEO Campaign is keyword research.
Here are the different types of keywords:
Major keywords — these
are the searches that most Users search for at the top of the funnel. They get
searched for, the most, but do not easily convert as this is where online
research usually begins.
Long-tail keywords
— this is where the funnel usually ends and is probably more important than
major keywords. Although bear in mind that if the User sees your brand all
throughout the funnel, you can be sure that by the time they get down to
decision making, they would have already trusted your brand.
Minor keywords —
searches that are still important but if you don’t have time and have budget
limitations, you can neglect. At the similar time, if you don’t have a budget
at all, you should target minor keywords or, as I like to call them, “low hanging
fruit” keywords
Geographical keywords
—searching that have a location within the keyword phrase. This is important
for destinations / tourism-based businesses. You definitely want to target this.
LSI keywords —
these are keywords are semantically similar to your keyword, you want to target
them as well.
User-Intent keywords
— this is when you have to know which part of the journey they are on, i.e.
Research, comparison buying or transactional.
When we perform your keyword research, we will have a better
thoughtful of your Industry and Online Competitors. Having a comprehensive keyword list will
enable a broader online presence.
Technical SEO for
Germany SEO Clients
We are the only Company that integrates Technical SEO at the
basic level. Our philosophy is simple: There is no point in building a website
that cannot be found or indexed properly by Search Engines and that’s why we’ve
made it our mission to build only Search Engine Friendly websites. Even our
basic package has Technical SEO Integration and you can take that to the bank!
Below are elements of the Technical SEO Inclusions.
• Site
Architecture
• Search
Engine Friendly URLs
• Duplicate
Content
• Thin
Content
• Common
Content
• Semantic
Structuring
• Canonical
and Pagination
• Content
Management
• XML
Sitemap
• Crawl
Budget
• 301
Redirect and 404 Errors
• Mobile
Responsiveness
• Mobile
Speed
• Page
Speed
• SSL and
HTTPS
Link Management
Building for Germany SEO Clients
We coined the term, ‘Link Management’ but in the SEO
Industry, its commonly known as “Link building” — in our case, based on
experience, sometimes it’s simply a matter of managing the recent links that
the website already has and optimizing each link so that they all help achieve
increased ranking.
Siloing — this is
a technique that I learned from the great SEO team, Bruce Clay. It’s an old
technique that still works today.
Enabling Internal
Links — ensuring all important pages have a lot of internal links pointing
to them
Footer Links — inserting
a section on the footer to make sure all main pages have links
Section Links — Inserting
sections with related to links pointing to each other
Competitive Link
Research — we find out what links your competitors have and ensure that
have them too
Authority Building
— discovering links that will increase the value of the page
If you are interested in what we can do for your business,
initial SEO consults are free. We also provide the following Marketing
Services: PPC or Pay Per Click
Campaigns, Remarketing Campaigns Social Media Marketing.
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